Yayasan Bumi Sasmaya (YBS) & Mantra

Organization name: Mantra
Organization type: Consultant company
Date of incorporation: 2016
Country of operation: Indonesia
Link to Netherlands: Collaboration with Dutch universities and students
Size: 15
Industry (GICS): Sustainable engineering consultancy company
Sustainability type: Sustainable business model
Profit orientation: For-profit
BoP involved as: Involved as beneficiaries, Mantra provides services for free (20% for community projects)
Organization name: Yayasan Bumi Sasmaya (YBS)
Organization type: NGO
Date of incorporation: End 2017/begin 2018
Country of operation: Indonesia
Link to Netherlands:
Size: 7 YBS employees, 60 waste management employees
Industry (GICS): Waste management
Sustainability type: Sustainable business model
Profit orientation: Not-for-profit
BoP involved as: Customers and employees, operators

Yayasan Bumi Sasmaya (YBS) is an NGO established in 2016, to contribute to sustainable and environment friendly waste management on the Bali Island in Indonesia. YBS’ services include installation, operation and maintenance of waste management facilities as well as the organization of the complete value chain around these facilities. The activities involved are collection, separation, processing, reusing and recycling of waste materials, where after it is sold to so-called ‘waste banks.’ In order successfully create sustainable waste streams YBS closely collaborates with their partner Mantra, a sustainable engineering consulting company. Together they have developed the MPH program, which holds the principles and guidelines and communication package that leads to a 88% reduction of waste to landfill.

YBS hires Mantra for specific tasks that YBS is unable to conduct themselves, such as size equipment, design facilities, calculation of material flows, quantity throughput, and so on. YBS and Mantra involve the community in their activities by hiring locally sourced employees and operators for the material management facilities. It is part of YBS’ mission to provide communities with the capabilities and resources necessary to increase recycling ratios continuously over time. For this reason, YBS and Mantra set up the facilities and stay involved in managing them for the first 12 months, where after they are completely transferred to the local community.

The MPH program – actively approaches communities and each new installation is funded by donor organizations or fundraisers. However, the aim is to be approached by communities and governments to assist in both the creation of community-owned waste management systems and the organization of the value chain around these facilities. Additionally, the MPH program communicates how to separate at source and uses an Indonesian branded “Merah Putih – Hijau” movement to promote separation at source.

In this way, YBS and Mantra aim to make social impact by contributing to five Sustainable Development Goals (SDG). First, climate action is taken (SDG 13) by reducing carbon emissions, collecting organics, and diverting materials from landfills. Second, to reduce poverty (SDG 1) job opportunities are provided. Third, by hiring females to become leaders at one of the facilities, gender equality is stimulated (SDG 5). And most importantly, the organizations strive for responsible consumption and production (SDG 12) by reusing and recycling plastic, as well as sustainable cities and communities (SDG 13) by serving multiple households and communities with their waste solutions.

You can find more information about YBS here.
You can find more information about Mantra here.
You can find more information about the MPH Program here.


5-Step-to-scale approach

In order to effectively scale YBS & Mantra collaboratively, we organized a workshop using 5-step-to-scale framework with the participation of all YBS & Mantra partners. The outcome of the workshop is presented as below.

Step 1: Ambition

In this step, YBS & Mantra partners answered the following seven simple questions to demarcate what value they and their partners seek to create for the BoP. First, they answered the questions individually. Then they discussed each other’s answers to reach a single, shared scaling ambition. Finally, YBS & Mantra defined the following scaling impact ambition with its partners.

Step 2: Discovery

Understand the actors, resources, activities: In this step, YBS & Mantra and their partners visualized the collaborators in the ecosystem (commonly called actors), their interactions and relationships with other collaborators, and the value created, delivered and captured through the collaboration for the BoP. The ecosystem for YBS & Mantra can be visualized as below.

Understand the actors’ capabilities: YBS & Mantra partners listed out the business’s opportunities, and threats.

Step 3: Strategy

In this step, YBS & Mantra partners discovered potential scaling tactics by brainstorming ideas for each category. First, they may take a couple of minutes to think of tactics individually. Then they shared their ideas. There was no place for judgement at this stage; any idea, no matter how crazy, is listed. When everyone had shared their ideas, everyone can pick one to two most interesting ideas. This results in about three most interesting ideas for each category.

Step 4: Adaptation

In this step, YBS & Mantra partners identified and visualized the actors, resources and activities as well as the relationships between them that are necessary to realize the most interesting scaling tactics from Step 3.

Step 5: Evaluation

In this step, YBS & Mantra and their partners used a simple attractiveness feasibility matrix to evaluate the scaling tactics. They scored each of the most interesting scaling tactics from step 3 based on their attractiveness and feasibly on a scale from high to low.

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