About inclusive business models

Inclusive business models started as a research project about scaling inclusive business models collaboratively in base-of-the-pyramid (BoP) contexts. Partners for this project are Nyenrode Business University, The Next Organization, TNO, University of Twente, 2SCALE and NWO.

The inclusive business models framework is supported with scientific literature on collaborative business models in BoP contexts. There are five lessons learned on the conceptualization, process and impact of collaborative business models as well as the collaborative and native capabilities needed to make them successful. From this the five-step framework was developed to support inclusive businesses in BoP contexts in scaling collaboratively. There is strong theoretical basis for the framework, but also extensive validation through workshops with six cases in Sub-Saharan Africa and South-East Asia.

This interactive platform is developed to further share the five-step framework with inclusive businesses, NGOs, consultancies, scholars and many more.

For questions, please send us an email on info@inclusivebusinessmodels.com 


Ariane von Raesfeld Meijer

Petra de Weerd-Nederhof

Tamara Oukes

The University of Twente participated in the research programme ‘Sustainable business models’, which ran from 2013 to 2021. In a joint final publication, the researchers describe the results and insights from the study. The publication gives ample attention to recommendations and action perspectives for companies that want to give shape to sustainable business models. The University of Twente, together with partners, carried out projects within the Sustainable Business Models programme.

Find more information here.

André Nijhof

Doing business in different contexts is a crucial competence for leaders in the 21st century. At Nyenrode Business University we want to educate people in this, but we can only do so if we also develop firsthand knowledge about how this is enacted in practice. That’s why we love it to be engaged in our common work around developing inclusive business models. As a university we especially focus on understanding what is different when you scale inclusive business models and develop training programs so entrepreneurs and other people involved can apply that knowledge in their own setting.

Contact Nyenrode University here

Elrik Paap

 Stije Renes

The Next Organization is a strategic consulting firm that specialises in improving the commercial performance of organisations. Together with clients they innovate and optimise business models. Sustainable results are the goal, which is why they support clients from strategy to implementation…and beyond. TNXTO offers a wide range of advisory services, and in each consultancy process, they deploy the services that best fit the client’s needs.

Contact The Next Organization here

David Langley

Frank Berkers

Mathilde Miedema

Milou Derks

TNO is an independent research organisation that connects people and knowledge to create innovations that boost the competitive strength of industry and the well-being of society in a sustainable way. They believe in the joint creation of economic and social value and their strategy is a reflection of the trends they observe in society and technology.

Contact TNO here

Henk van Duijn

2SCALE offers a range of support services to private partners – companies and farmer groups – enabling them to produce, transform and supply quality food products to local, national and regional end-user markets, including Base of the Pyramid consumers.

Contact 2SCALE here